Position Available:
ATT Sr. Marketing Manager — Social Media Marketing Content Manag

Don't miss this opportunity to join the company recognized by Fortune magazine as the World's Most Admired Telecommunications Company and ranked #2 on DiversityInc's list of 2009 Top 50 Companies for Diversity.

 As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined. Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company! Senior Marketing Manager - Social Media Marketing Content ManagerThe objective of this role is to drive AT&T U-verse sales by creating awareness, education and consideration throughout social media channels. The primary focus will be managing an AT&T U-verse branded Facebook Page as well as the AT&T branded Page U-verse tab. Key goals include driving traffic to .com sites, number of fans, sales and engagement. This role interfaces throughout the organization with many groups including ecomm, U-verse product (functionality, content, .net), advertising, PR, legal, traditional marketing groups and other teams as well. Specific job functions include, but are not limited to:  Create and Optimize Page content based on:

• Multiple business drivers
• Live social media metrics about the content and the Page
• Best practices and experience regarding effective Page content management

Manage content calendar to continuously publish Facebook content:

• U-verse Page posts
• AT&T Page posts
• Partner Page posts
• U-verse Page photos and videos
• U-verse Page banners
• AT&T Page U-verse banners and features

Define and tune U-verse Facebook page voice and tone for conversations with Fans, Posts, and Facebook Messages  Develop, plan, and optimize U-verse Facebook ad campaigns based on:

• Business strategy for Page growth,
• Current and past campaign performance metrics
• Virality and retention mathematical models

Partner with Facebook and other vendors, content creators, and application developers to continuously refine and update the Page's marketing execution approach to:

• Promote Page growth
• Drive referrals
• Create offers
• Improve product brand awareness

Implement marketing and messaging on behalf of the U-verse Page throughout U-verse communications such as email, direct marketing and other tactics  Serve as internal liaison to key contributing organizations, including:

• U-verse product teams
• Corporate communications team
• CARE (support) team

Measure, analyze, and report on Page business results, based on the following key metrics:

• Sales contribution
• Marketing efficiency
• Competitive share
• Product brand awareness and health

This position can be located in Atlanta, GA or Dallas, TX.

 

Qualifications

Job-Specific Qualifications:

• Digital marketing background, including experience with major brands
• Expertise and experience in social media marketing (Facebook required, other platforms a plus)
• Experience in management of a variety of assets within the Facebook Platform, including:

- Pages / Fan Pages

- Page-based apps

- Profile-based apps

- Basic FBML (other FB languages a plus)

- Insights

• Experience in business analysis, including marketing effectiveness metrics
• Basic rich media editing skills (e.g., Photoshop, Final Cut)
• Conversant in basic principles of search optimization, user experience, Web metrics, content management

Required Qualifications:

• Five years marketing experience
• Strong analytic and fact-based decision-making skills
• Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
• Must possess both outstanding written and oral communication skills
• Exceptional organizational and problem solving skills and proven ability to handle multiple tasks

Desired Qualifications:

• Six or more years marketing experience
• Experience with project management systems
• Ability to anticipate risks and devise contingencies to manage them
• Experience in technology segment is a plus

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V