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Position Available:
Internet Marketing Manager
Internet Marketing Manager
| Company Name: | Stericycle, Inc |
|---|---|
| Location: | North Chicago Suburbs, IL |
| Date Posted: | Friday, September 24, 2010 |
| Category: | Social Media Managers / Executives |
| Listing Type: | FT - In House |
Job Requirements / Description:
Digital Media Integration Manager
We are currently seeking a Digital Media Manager to plan and execute daily Stericycle website management activities for Stericycle.com. The Digital Media Manager will develop strategic vision for the Stericycle web presence, including, but not limited to, site design, search engine optimization and social media. Additionally, this person will manage customer-facing web applications and web development projects for all the divisions of Stericycle. The ideal candidate will have a blend of strong technical and communication skills with a background in digital media management / online marketing.
•Plan and execute daily Stericycle website management activities for Stericycle.com and other international Stericycle websites including:
Manage all aspects of corporate web presence and content and maintenance
Manage customer-facing web applications and web development projects for all the divisions of Stericycle.
Contribute to integration of acquisitions, by managing web transitions
Coordinate and advise international business units on web activities
Manage vendor partnerships, including creative agencies and web development firms engaged on behalf of Stericycle
•Search Engine Management including:
Manage paid search and organic search activity on a daily basis
Review opportunities for optimization, such as bid and budget on a routine basis
Utilize control/variable testing methodology to optimize creative
Report routinely on SEM/SEO activity to business unit leads, etc
Leverage web analytics tools to measure efficacy of initiatives
Review and stay current on the latest web business develop tools, techniques and inventions for application to Stericycle
•Manage web-based lead generation activity including:
Monitoring converted leads and lead ROI; identify opportunities to improve conversion and close rate from web campaigns
Work with SBUs in establishing and monitoring new Ad Word for new ventures or additional product lines
Evaluate programs, opportunities, and technologies for lead generation and/or lead nurturing, providing recommendations as appropriate
•Evaluate Social Media Opportunities:
Concept and establish Stericycle social media presence
Present Stericycle and its business units in a positive light at an appropriate level of information sharing
Report on results of listening activities and their impact on strategic planning
Develop social media policy and guidelines for employees
Contribute to and participate in corporate strategic planning activities as needed, particularly as it relates to building business via the web.
We are currently seeking a Digital Media Manager to plan and execute daily Stericycle website management activities for Stericycle.com. The Digital Media Manager will develop strategic vision for the Stericycle web presence, including, but not limited to, site design, search engine optimization and social media. Additionally, this person will manage customer-facing web applications and web development projects for all the divisions of Stericycle. The ideal candidate will have a blend of strong technical and communication skills with a background in digital media management / online marketing.
•Plan and execute daily Stericycle website management activities for Stericycle.com and other international Stericycle websites including:
Manage all aspects of corporate web presence and content and maintenance
Manage customer-facing web applications and web development projects for all the divisions of Stericycle.
Contribute to integration of acquisitions, by managing web transitions
Coordinate and advise international business units on web activities
Manage vendor partnerships, including creative agencies and web development firms engaged on behalf of Stericycle
•Search Engine Management including:
Manage paid search and organic search activity on a daily basis
Review opportunities for optimization, such as bid and budget on a routine basis
Utilize control/variable testing methodology to optimize creative
Report routinely on SEM/SEO activity to business unit leads, etc
Leverage web analytics tools to measure efficacy of initiatives
Review and stay current on the latest web business develop tools, techniques and inventions for application to Stericycle
•Manage web-based lead generation activity including:
Monitoring converted leads and lead ROI; identify opportunities to improve conversion and close rate from web campaigns
Work with SBUs in establishing and monitoring new Ad Word for new ventures or additional product lines
Evaluate programs, opportunities, and technologies for lead generation and/or lead nurturing, providing recommendations as appropriate
•Evaluate Social Media Opportunities:
Concept and establish Stericycle social media presence
Present Stericycle and its business units in a positive light at an appropriate level of information sharing
Report on results of listening activities and their impact on strategic planning
Develop social media policy and guidelines for employees
Contribute to and participate in corporate strategic planning activities as needed, particularly as it relates to building business via the web.
