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Position Available:
Online Marketing Manager

Online Marketing Manager

Company Name: 1105 Media, Inc
Location: Chatsworth, CA
Date Posted: Friday, September 17, 2010
Category: Social Media Managers / Executives
Listing Type: FT - In House

Job Requirements / Description:

Corporate Profile:


  


1105 MEDIA, INC. is a leading provider of
integrated business-to-business information and media.  The markets we
serve include Government, Education, Network & Enterprise Computing,
Business Intelligence, Office Equipment, Industrial Health & Safety,
Compliance, Security, Environmental Protection, Water & Wastewater, and
Home Medical Equipment.  Our products focus on technology, products,
policy, regulation, and news delivered through an assortment of media including
print and online magazines, journals, and newsletters; seminars, conferences,
executive summits, and trade shows; training and courseware; and web-based
services. 1105 Media is based in Chatsworth, CA, with offices throughout the United
States and more than 300 employees.  The company was formed in April 2006
by Nautic Partners LLC, Alta Communications, and President/CEO Neal Vitale.


  


Job
Summary:


  


The Online Marketing Manager manages a large, revolving portfolio of
lead generation marketing campaigns for 1105 Media clients. The portfolio
includes websites, e-newsletters, web seminars, custom media, research and
other online products.  The
position requires strong organizational skills, along with experience writing
marketing copy. In-depth expertise with email marketing is required.


  


Essential
Responsibilities:


·       Directly
managing a large portfolio of lead generation marketing campaigns for our
clients


·       Execute direct
marketing activities across channel (including web, email, partnerships,
newsletters, social media)


·       Help
develop campaign creative and tactics (mostly email copy + some online linked
copy-which lists to target-superior copy writing)


·       Manage
campaign budgets/ROI


·       Track and
report on success of all campaign tactics


·       Maximize
the number of qualified leads while managing sustainable CPL


·       Excellent
project management and organizational skills and ability to prioritize workload


·       Strong
written communication skills