Position Available:
Online Marketing Manager - Direct HIRE!!!

Classification: Full Time

Compensation: $75,000.00 to $95,000.00 per year

We are currently seeking an Online Marketing Manager for an industry leader that is based in Cincinnati. The role will be to drive all inbound marketing initiatives, increase awareness, and drive leads to help grow products and services worldwide.

Responsibilities:

Develop and manage campaigns across all online channels including Search - organic and paid, Affiliates, Display, Social Media and Email

Design, create and execute inbound links programs

Lead generation

Design and produce programs & content to drive traffic to the company Web sites. Create conversion opportunities to drive qualified leads to the Sales and Reseller teams along with sales to the ecommerce store. Implement closed loop reporting system

Customer Marketing

Innovate and execute ways for new customer trial, retain existing customers and create up sell opportunities

Provide on-going ways to arm the Sales and Reseller teams to help them drive customer engagements

Social Media Marketing & Content Distribution

Create social media content to distribute to appropriate targeted, online communities

Upload and distribute online content including to appropriate websites, blogs, and communities

Create new ways to engage members in social media communities to raise the profile, buzz and reputation of our brands including the use of online promotions

Communicate with members of online communities about campaign specific initiatives

Submit event details to event listing sites and regional communities

Distribute marketing messages to online influencers including bloggers, online celebrities, social network administrators, message board/forum moderators, et al

Monitor and report on online conversations

Blogger Marketing / Digital PR

Develop creative ideas to pitch our brands product and service to bloggers and niche sites

Secure editorial features, interviews, and news items on blogs and websites

Coordinate guest and live blogging opportunities with influential bloggers

Communication & Reporting

Collaborate with internal Trivantis team to create actionable, compelling online and social media marketing campaigns to meet objectives

Monitor and report on campaign learnings, industry trends, campaign highlights and present them internally for review and discussion

Funnel highlights/successes to campaign leads throughout course of the campaign and to assist with the compilation and production of reports and analysis as needed

Analysis & Management Reporting

Perform robust analysis on all activities and provide key insights into user experience, Web analytics and program performance.

Communicate to senior management weekly, monthly and quarterly detailed program results and actions/recommendations to improve.

Execution

Must be dedicated to exceptional execution and have strong project management skills.

With more than 100 locations in North America, Europe, Australia and Asia, Robert Half Technology is a leading provider of IT professionals on a project and full-time basis for initiatives ranging from Internet development and multiplatform systems integration to network security and technical support. As a division of Robert Half International, we were ranked #1 again in our industry on the list of "World's Most Admired Companies" by FORTUNE® magazine, and included in BusinessWeek's 50 Best Performing Companies. To learn more about this job opportunity, contact us today at 1.800.793.5533. Robert Half Technology is an Equal Opportunity Employer. Apply for this job now or contact our branch office for additional information: