Social networking & interactive media job titles and descriptions from CreativeGroup.com/interactive
Blogger
Category: Content Creation / Management
Responsible for opinionated, stylish writing and frequently posting new content to the Internet. Duties may also include developing and/or revising text for online communities, press releases, web articles and video blogs. Experience with key words and meta tags is preferred. Excellent oral and written communication skills, strong attention to detail, prior blogging/Internet writing experience, and the ability to consistently meet tight deadlines are required. Prior experience in journalism or marketing communications is ideal.
Community Manager/Online Community Manager
Category: Campaign Management / Community Managers
Acts as the front–line brand manager by interacting with customers and fans in real time on various web platforms. Duties also include acting as a liaison across the Internet, participating in and mediating minute–by–minute online conversations, creating content for feeds, and sparking discussion on various social networking sites. Excellent oral and writing skills, HTML or CSS knowledge, the ability to work with cross–functional teams, a knack for research and a willingness to work during nonstandard business hours are required. Prior experience in customer service, advertising, public relations or online marketing is preferred.
Digital Strategist
Category: Community Design / Development
Develops website user experience strategies, including information design, content strategy and lead–generation tactics, and leads website usability testing across all phases of site development. Distills research and analytic findings, explains their strategic/tactical marketing implications and how they can be used to create effective and efficient interactive marketing strategies, and reports website performance analytics and ROI modeling. Keeps senior management fully informed of account activity, challenges and opportunities.
Director of Social Media
Category: Campaign Management / Community Managers
Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high–profile channel accounts, and integrating interactive media into the overall business strategy. Other duties may include SEO/SEM integration, monitoring and analysis of social media trends and their impact on the company brand, and supervision of an internal team. A degree in communications, marketing or a related field; 8+ years of marketing or public relations experience (including demonstrable social networking experience); previous experience in the development and implementation of media planning and buying strategies within the advertising industry; and a strong familiarity with online marketing best practices is required.
Flash Developer
Category: Community Design / Development
Programs websites, banners and application builds in Flash. Takes creative assets and transforms them into Flash builds. Works closely with creative and production teams to materialize creative vision. Also responsible for the development, testing, implementation and maintenance of Flash and ActionScript–based components or applications. A Bachelor’s degree and strong knowledge with Flash is required. Proficiency in Javascript, CSS, XML, HTML or other web–programming is preferred, as is experience using Adobe Creative Suite software.
Information Architect
Category: Community Design / Development
Works with customers to understand their business models and goals and helps define strategy, content and features for design of their website. Analyzes audiences and their information and functional needs, and defines site architecture and navigation that serves as a blueprint of the site upon which all other aspects are built. Also responsible for creating wireframes, site maps, schematics, process maps, feature lists, mockups, visual specification, working prototypes and other artifacts to describe the intended user experience. A Bachelor’s degree and strong knowledge of site design, user interface design processes and methodology, and architecture–related software (Illustrator, Visio, Photoshop, SQL Server, Acrobat, Dreamweaver) are required.
Interactive Art Director
Category: Community Design / Development
Leads and manages a cross–functional design team in the conception, design and execution of visual materials for integrated, cross–channel initiatives. Translates business objectives into interactive creative solutions. Other responsibilities may include creating presentations and project plans, meeting with clients, and ensuring successful representation of clients’ brands in the online sphere, including sophisticated website design, user interface and interactive campaigns.
Interactive Creative Director
Category: Community Design / Development
Leads interactive creative teams in the process of concept creation and user experience. Oversees the development of concept boards/storyboards, presentation materials, etc. for projects, and presents design concepts and rationale to key clients. Works closely with interactive strategists, creative and technical directors, and other team members to review client strategies and develop strategic recommendations.
Interactive Designer
Category: Community Design / Development
Designs visual components for the Web and software applications. Other duties include evaluating designs based on usability and influence, creating working prototypes of customized web applications, and serving as the liaison between design and development teams.
Interactive Marketing Manager
Category: Campaign Management / Community Managers
Manages day–to–day operation of a company’s website and provides analytics review. Additional responsibilities may include managing an organization’s e–mail marketing program, ensuring implementation of new marketing initiatives and helping to identify new marketing opportunities, and collaborating with senior management to manage multichannel marketing assets associated with product launches.
Interactive Producer
Category: Community Design / Development
Oversees development and implementation of a website, coordinating efforts of third–party vendors, Internet service providers and the web team. Must be able to take proactive lead in ensuring optimum website usability and simplicity for customers, and manage website updates and improvements through internal coordination with IT development, business owners and quality assurance teams. Additional responsibilities may include analyzing web measurement data to make recommendations and implement improvements, working closely with the design team to ensure designs are translated accurately into visually compelling web pages, coding and testing websites, and communicating changes to critical users, including senior management.
Interactive Project Manager
Category: Community Design / Development
Responsible for all phases of interactive project planning, design and execution, serving as the primary expert and point of contact for interactive platforms and system interfaces. Duties include working with cross–functional teams to design and deliver projects that meet the company’s strategic vision and business objectives; and tracking interactive design, quality assurance and deployment. Five or more years of experience managing web–based projects; a proven track record of interactive project delivery; and demonstrable knowledge of Internet technical protocols such as HTML, JavaScript, XML, web publishing and database structure is ideal. Experience with Microsoft Project, Visio and Excel is preferred. Must have excellent communication and organizational skills.
Interactive Strategist/Social Media Analyst
Category: Social Media & Community Specialists
Communicates marketing analytics, including Internet trends, site features and best practices; and reports results to agency staff and possibly to clients. Other responsibilities include performing web and e–mail data analysis on behalf of assigned accounts, and providing creative insight and offering solutions that support the client’s business objectives. Three or more years of online, interactive marketing experience; extensive knowledge of analytics and web strategy execution; and familiarity with online branding, media and campaign management, online search, and cross–channel strategies is ideal.
Interactive Traffic Manager
Category: Campaign Management / Community Managers
Responsible for trafficking online initiatives, including advertising campaigns, inventory reporting and analysis, and communicating with clients throughout all stages of an initiative. Additional duties may include assisting a sales team to ensure sourced text links, and all copy and creative material are properly tested and tracked; preparing online traffic reports by sourcing appropriate data; and manipulating it into weekly, monthly and/or end–of–campaign reports.
Online Editor
Category: Content Creation / Management
Develops editorial plans and oversees day–to–day updating of website content. Also may manage e–newsletters and blogs, in addition to monitoring user–generated content in online forums. Works with teams comprised of a creative director, designer, information architects, staff copywriters and freelancers. Duties include writing, editing and proofreading a variety of content, including articles and product descriptions. Requires a combination of strong writing, editorial and team–work skills. Familiarity with web design and content management programs also is necessary.
Podcaster
Category: Content Creation / Management
Responsible for writing/developing, recording, editing and preparing podcasts for Internet publication. Other duties may include researching material, scheduling guest speakers and coordinating content reviews with senior staff. Three or more years of experience working with audio/visual production equipment and other multimedia tools used to distribute podcasts online is preferred.
SEM (Search Engine Marketing) Specialist/Manager
Category: Campaign Management / Community Managers
Responsible for identifying search engine marketing business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Additional responsibilities may include building search engine volume and efficiency forecasts, initiating tests (keyword bids, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners. Seven or more years of marketing or related experience, applied analytics sensibility with proven ability to make profitable decisions from data, and an entrepreneurial spirit is preferred.
SEO (Search Engine Optimization) Specialist/Manager
Category: Campaign Management / Community Managers
Responsible for managing the optimization strategy, including link–building, content development, social media and vendor consulting. Additional duties include leading and managing the implementation of all SEO recommendations; and acting as the natural search subject matter expert, tying in social marketing and content strategies to Facebook, video, discussion boards, blogs and other user–generated content initiatives. A Bachelor’s degree in business or marketing, and five or more years of online marketing experience with a minimum of three years managing SEO efforts is preferred. Expertise with web analytics tools and web technology implementation is necessary.
Social Media Account Manager/Channel Manager
Category: Campaign Management / Community Managers
Responsible for setting up social media accounts and maintaining daily activity. Influences customer behavior across new media channels; analyzes client–initiated conversations; and advises appropriate marketing, sales and contact center teams as needed. Additional duties include developing content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new blogs and channels for relevance/trend identification, reporting “chatter” and other relevant online data, and maintaining posting schedules. A degree in journalism, videography, public relations, marketing communications and/or 1+ year of experience in marketing is preferred. Strong written communication skills, with an emphasis on grammar/spelling excellence, are necessary.
Social Media Coordinator
Category: Campaign Management / Community Managers
Responsible for daily posts/tweets to all applicable social media outlets. Other duties include coordinating marketing calendar with online activity, tracking social media influence measurements, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks, preparing reports to update internal staff on usage statistics, and continuous monitoring and coverage of all sites. A degree in marketing, journalism or new media; excellent verbal and written communication skills (including proofreading), and expert knowledge of social networking channels is preferred.
Social Media Planner
Category: Social Media & Community Specialists
Responsible for developing strategic proposals for digital advertisers, coordinating with media team on inventory availability, allocating budget according to client objectives, using market intelligence to build plans and translating/evaluating social media activity into performance metrics. Other duties include developing innovative media content across web, mobile and e–mail platforms. Two or more years of marketing or advertising experience and excellent written communication skills are preferred.
Social Media Product Manager
Category: Campaign Management / Community Managers
Responsible for creating an online product experience for customers, including developing innovative marketing/merchandising solutions. Duties include driving social media product definitions, customer needs and technological capabilities into strong social media applications; prioritizing application/feature development across multiple sites; leading cross–functional teams; measuring product performance; and identifying key levers of improvement, including design and analysis of relevant reports and continuous monitoring of the competitive landscape. A Bachelor’s degree in marketing or a related field, two or more years of experience in product management, excellent written and verbal communication skills, and a proven track record of successful product launches is preferred.
Social Media Specialist/Emerging Media Specialist
Category: Social Media & Community Specialists
Responsible for day–to–day engagement of audience across defined social media channels. Duties include moderating online conversations, communicating with customers, answering questions, solving customer service issues and enhancing the company brand. Two or more years of marketing or communications experience, a strong customer–service focus, and excellent conversational and written communication skills are necessary.
User Experience/User Interface (UX/UI) Designer
Category: Community Design / Development
Responsible for developing frameworks for how users will think and behave. Other duties include evaluating designs based on usability and influence, writing functional requirement documents and specifications, and promoting usability best practices.
Web Analytics Specialist
Category: Community Design / Development
Responsible for analyzing and publishing online data and making recommendations using web analytics applications. Duties include providing both internal and external clients with insights and information needed to make sound business decisions surrounding the online space, developing and executing best practice analytics strategy, and implementing new functionality as needed to deliver sound analytics support. The specialist also will produce reports and offer actionable recommendations that can maximize site rankings and increase brand visibility. Experience managing web analytics applications (Google Analytics, Omniture, Webtrends, Alexa, comScore, etc.), superior analytical ability and three or more years of experience with web technologies and marketing analytics are preferred.
Web Animator
Category: Content Creation / Management
Creates and designs animated images and motion graphics for websites, video games, CD–ROMs and DVDs. Requires an art or design background, and knowledge of software such as Flash, Director, Photoshop, Illustrator and ImageReady. Knowledge of Maya, After Effects, Final Cut Pro and 3D Studio Max is helpful.
Web Content Writer
Category: Content Creation / Management
Writes clear and compelling website content, including articles, product descriptions, online advertisements, promotional copy, e–newsletters, blogs and podcast scripts. Edits and repurposes existing print copy for the Web, and plans and crafts e–mail marketing campaigns. Requires strong writing and editing skills. HTML and search engine optimization skills are a plus.
Web Designer
Category: Community Design / Development
Designs Internet and intranet sites that accurately reflect an organization’s goals, objectives and identity. Creates the concepts, artwork and layout for sites and other online projects based on creative briefs and client meetings. Uses web–page and design software such as Dreamweaver, Flash, Photoshop, Illustrator, InDesign, ImageReady, Fireworks and WYSIWYG editors. Should be familiar with web protocols such as HTML, CSS, XML and JSP. Understanding of web design issues, including browser usability and cross–platform compatibility is necessary. Requires design and troubleshooting skills, as well as an eye for detail.
Web Developer
Category: Community Design / Development
Develops web–based applications and works on website maintenance and enhancements. Other duties include writing web pages in a combination of codes and assisting in the coding and testing of technical solutions.
Web Production Artist
Category: Content Creation / Management
Prepares art for online production. Enters content into websites, including graphics, video, text and related links. Manages graphics and production requests, and maintains web production schedules. Must be proficient in web programs and design software, and be familiar with file formats and optimizing graphics for the Web. Knowledge of content management systems and digital–video encoding is a plus.
